Oversaw YouTube’s bespoke global messaging platform as part of a team of four product marketers, responsibly reaching 4.6B+ users with 500B+ impressions across 196 markets annually

Led platform-wide modernization initiative delivering a new styleguide, governance process, and quant + qual testing reflecting ~50% more visually appealing creative across UXR studies and directionally higher conversion metrics

Reduced experimentation turnaround times by 30% YoY to enable actionable insights to scale to market through self-service tools and expedited approval processes

Led Crisis Management governance playbook, employed by global and regional teams to stand-up promos in <24hrs to show solidarity in times of national emergencies (e.g. Libya flooding, Morocco Earthquake, Israel-Gaza conflict)

Managed in-product marketing programs for Shorts, Shopping, Music and Premium, accounting for 35B+ annual impressions

Identified platform improvements and ran GTM processes for new feature launches, partnering closely with PM and Eng through prioritization and development; drove positive impact for 10+ product areas

Partnered in managing vendor operations of a media agency with ~60 staffed across Global/Regional pods